SaaS Arbitrage

Have you ever heard of SaaS arbitrage? It’s an exciting concept that is reshaping the world of online businesses. 

SaaS stands for “Software as a Service.” You likely use it every day, like Google Docs or Dropbox. Arbitrage, conversely, is a strategy used in business and finance to profit from price differences in different markets. When combined, SaaS arbitrage can become a profitable way to make money.

What is SaaS Arbitrage?

SaaS arbitrage is a business model where entrepreneurs purchase software-as-a-service (SaaS) products at a lower price and resell them at a higher price to customers. The goal is to generate revenue by taking advantage of the price discrepancies between where you purchase and sell the SaaS product. 

For example, you can use white-label email marketing software like ActiveCampaign or Klaviyo to create a custom SaaS business. You can target solopreneurs, small businesses, or Fortune 500 companies.

The pricing plans, functionalities, and personalized features will differ depending on the target audience or buyer persona.

Here are some practical ways to increase the value and price of service for a sustainable SaaS arbitrage business:

  1. Enhance User Experience: Make the software easier to use. Simplify navigation, reduce loading times, and streamline the user interface.
  2. Improve Customer Support: Efficient customer support can significantly increase the value of your SaaS product. Providing quick and helpful responses to customer queries will increase user satisfaction and retention.
  3. Add New Features: Identify features that users are asking for, and add them to your product. Adding these features will make your product more appealing and helpful to potential customers.
  4. Optimize Pricing Strategy: Adjusting your pricing strategy can be a game-changer. Consider pricing models that best match the perceived value of your product.
  5. Implement AI and ML Technologies: AI and ML can boost the capabilities of your product. For example, an integrated chatbot can improve user experience and satisfaction.
  6. Strengthen Security Measures: Data security is crucial for SaaS businesses. By investing in robust security measures, you can reassure customers. 
  7. Introduce Integrations: Integrate your SaaS product with other popular software tools. For example, Zapier integration enables users to automate repetitive tasks and streamline workflows. This automation saves time and increases productivity, making the SaaS product more valuable. 
  8. Promote Sustainable Practices: Show your commitment to sustainability. It can increase the appeal of your SaaS product to environmentally conscious consumers.
  9. Rebranding: Branding can help improve the image and perceived value of a service. 
  10. Change marketplace or audience: Pricing may differ from one marketplace to another. It also depends on the target audience; for example, similar services for start-ups are usually cheaper than the ones for big agencies. 

One key to successful SaaS arbitrage is to add value and sell the improved product at a higher price. 

Essential Components of SaaS Arbitrage

Building a successful SaaS arbitrage business relies on market research, available cash, marketing strategy, and other professional skills.

Identifying the Right SaaS Products

 It’s not just about any software but the ones with high demand and low supply. The trick is to spot these gems before others do or find an underserve sub-niche. Analyzing relevant data or market trends and keen eye for detail can help you succeed here.

Understanding the Importance of User Base

The user base is another vital aspect of SaaS arbitrage. A product with a large user base means it’s popular. High popularity can translate into increased demand, leading to profitable opportunities.

But the user base alone isn’t enough. The users should also be active and willing to spend money to solve a paint point.

Evaluating SaaS Pricing Models

Some software may seem expensive but offer more benefits or better service. Others might be cheaper but need more quality. Your goal is to find the perfect balance. Look for affordable software that provides high value to users.

Pros and Cons of SaaS Arbitrage

SaaS arbitrage is not a walk in the park. Just like any business strategy, it has its ups and downs. Here are some points you need to know.

The Benefits of SaaS Arbitrage

  1. High-Profit Potential: SaaS arbitrage can yield significant profits and be a consistent income stream when executed correctly. 
  2. Scalability: SaaS arbitrage can be scaled quickly with the right tools and strategies. 
  3. Access to a Global Market: As SaaS products are digital, you can reach a global market. This significantly increases the pool of potential customers.
Using Arbitrage: computer showing data and graph.

The Potential Drawbacks and Risks of SaaS Arbitrage

  1. Market Volatility: The digital market can be unpredictable. Prices may fluctuate rapidly, affecting the profit margins in SaaS arbitrage.
  2. Legal and Regulatory Issues: Regions have different laws and regulations related to Software As A Service. Ignoring these may lead to legal problems.
  3. Customer Service Challenges: Managing customer service with a global customer base can be challenging. Language barriers and time zones can complicate matters.

SaaS arbitrage is a promising avenue for business growth. But it also requires careful planning and risk management.

Case Studies

Case study 1: How Wilson created a 6-figure SaaS business within a year

Let’s examine some real-life cases to understand how this business model works.

It is a compelling story of how Wilson Hung built ARPU, a profitable SaaS arbitrage business. With an initial investment of just $10,000 in 2018, while working full-time at Kettle & Fire, Hung turned ARPU into a 6-figure profit-making machine within a year.

Hung began by spotting a need for apps in the Shopify marketplace that could help stores increase their Average Revenue Per User (ARPU). Instead of starting from the ground up, he bought an existing Shopify app with an active user base and revenue.

The app was revamped to provide greater value to Shopify and BigCommerce store owners. He added a smart feature allowing stores to send personalized emails based on customer behavior. This became a major hit, leading to an uptick in user adoption.

Hung also prioritized stellar customer support, improving user satisfaction and retention rates. He introduced a tiered pricing model based on usage instead of a flat rate, capturing more value from power users.

ARPU allows businesses to utilize shipping soon emails to increase their revenue, enhance customer experience, and reduce churn. Its easy 2-click upsell feature allows customers to add products to their upcoming shipment without re-logging or re-entering their payment information. 

If a customer has too many products, they can easily delay a shipment with 2 or 3 clicks, which reduces the likelihood of cancellations and boosts overall retention.

Trusted by hundreds of brands and Recharge merchants, ARPU now generates millions in additional revenue. Wilson Hung’s journey with ARPU is an excellent example of successful SaaS arbitrage. For a more detailed account, you can visit his blog post.

Case Study 2: How Rob Walling Made $30k a Month With SaaS

Here is a case study summary of the video “How I Made $30k a Month With SaaS (Software as a Service)” by MicroConf:


Rob Walling, a startup founder with multiple exits, author of three books on building startups, and an investor in almost 80 companies, shares his journey of growing a SaaS product from the ground up to $30,000/month.

He acquired a struggling SaaS app called HitTail, a long-tail SEO keyword tool that was barely breaking even with $1,500/month in revenue.

Challenges: The app needed to be maintained better, was hosted on expensive servers and had a dated design. After acquiring the app, Rob realized he didn’t know who the ideal customers were, where they came from, how long they stayed, and how to find more of them.

Strategies and Actions

Rob divided his approach into three phases: building, learning, and scaling.

Building: Rob spent five months moving the app to cheaper and more reliable hosting, reworking the entire signup funnel, redesigning the site, and relaunching it.

Learning: Despite his efforts, the app was not growing as expected. Rob realized that customers needed to convert from their trial to paid or churning out quickly.

He initiated “Operation Retention,” where he focused on improving activation rates, adding concierge onboarding, sending trial emails, and integrating with a marketplace of writers to provide one-click articles. This phase doubled the trial to paid rate and halved the churn rate.

Scaling: Rob then experimented with various traffic-driving strategies, including SEO, pay-per-click ads, joint venture partnerships, and outbound sales. Some of these worked, and some didn’t, but over time, he grew the app’s revenue to $30,000/month.


Rob grew HitTail from $1,500/month to $30,000/month in revenue. The profits from HitTail allowed him to fund his next SaaS venture, Drip, which he grew into millions in revenue and sold to a strategic acquirer in 2016.

The total revenue that HitTail brought in when he owned it, plus the sales price, was just over one million dollars.

Key takeaways 

Rob’s journey with HitTail demonstrates the potential of SaaS products to generate significant revenue. His strategy of building, learning, and scaling, coupled with his focus on customer retention and traffic-driving experiments, were crucial to his success.

Practical Steps to Start SaaS Arbitrage

Here are some practical steps to guide you in building a profitable SaaS arbitrage business.

Step 1: Identify Opportunities

The first step is identifying the right SaaS products. Look for products that are underpriced but hold great potential. Tools like G2 or Capterra can help you explore various SaaS offerings and spot potential opportunities.

Step 2: Evaluate the Market

Before purchasing a SaaS product, evaluate the market. Is there a demand for this product? Who are the potential customers? What are the current market trends? Such research will help you make informed decisions.

Step 3: Purchase and Improve the SaaS Product

After identifying a promising product, purchase it. But don’t stop there. Consider how you can improve this product. Adding value is a crucial step in SaaS arbitrage. This could mean enhancing the product’s features, improving customer support, or simplifying the user interface.

Step 4: Reintroduce the Product to the Market

Now that your SaaS product is improved, it’s time to sell. Determine the right price for your product, considering its enhanced value. Effective marketing strategies can help you reach potential customers and boost sales.

Step 5: Rinse and Repeat

SaaS arbitrage is not a one-time deal. Continually look out for new opportunities, buy underpriced products, improve them, and sell for a profit. The more you do it, the better you’ll get at spotting profitable opportunities.

In conclusion, SaaS arbitrage is a promising business strategy. It requires research, diligence, and strategic thinking. But with the right approach, it can yield significant profits. Are you ready to dive into the world of SaaS arbitrage? The opportunities are out there, waiting for you to seize them!

More businesses keep moving their operations to the cloud, increasing the demand for SaaS. This shift is likely to influence SaaS arbitrage opportunities. 

One potential avenue for evolution is the growing focus on niche markets. As more SaaS companies crop up, finding success in broad markets is becoming increasingly competitive.

Arbitrageurs can target less saturated areas by focusing on specialized needs and finding under-valued SaaS businesses ripe for improvement. 

 Artificial Intelligence and Machine Learning could open up opportunities as they become more sophisticated. SaaS arbitrageurs can significantly increase a service’s value by integrating AI and ML functionalities.

The rise of remote work is also an important factor to consider. With more businesses operating remotely, the demand for cloud-based software is rising.

This has increased the pool of SaaS businesses available for arbitrage. Task management tools and remote team management software have gained popularity since the Pandemic in 2022. 

For example, ClickUp’s White Label Enterprise allows businesses to personalize their workspace fully. It enables custom domains, logos, and colors, enhancing brand presence.

Role-based permissions and advanced privacy settings offer a highly secure, customizable experience for improved productivity and collaboration.

Moreover, expect to see more automated processes in SaaS arbitrage. You can automate customer acquisition, service provision, and customer support tasks.

This automation could reduce operating costs and increase profitability, leading to a more significant arbitrage margin.

We must recognize the role of marketplace integration as well. A G2 report shows a growing trend of SaaS platforms integrating with major marketplaces like Amazon, eBay, and Alibaba. SaaS arbitrageurs who successfully leverage these integrations can realize increased value and profitability.


Exploring SaaS arbitrage can be complex but rewarding, with numerous opportunities arising from niche markets and advanced technologies. The shift towards remote work and automation has amplified these possibilities, enhancing value and profitability. 

Remember, staying adaptable and updated on trends like marketplace integration and SaaS valuations is crucial for success. So, dive into the evolving world of SaaS arbitrage – your next big opportunity awaits!

Frequently Asked Questions

What are some Micro SaaS ideas? 

Micro SaaS businesses are smaller, more niche software solutions. In 2023 and beyond, we expect growth in remote work tools, health and wellness apps, and personalized marketing tools.

What is white-label SaaS? 

White-label SaaS is a business model where you sell a software product under your own brand, but a third-party provider actually creates the software. It is a quicker and cheaper way to start a SaaS business, as you don’t have to develop the software yourself.

What’s the difference between SaaS and dropshipping? 

SaaS involves selling software as a service, while dropshipping consists in selling physical products shipped directly from the manufacturer to the customer.

What is the easiest SaaS business to start? 

The “easiest” SaaS business to start will depend on your skills and interests. However, more straightforward products like productivity tools or basic marketing software can be easier to develop and market than more complex solutions.

How can I make money with SaaS? 

Making money with SaaS involves:

  • Creating a valuable software product.
  • Attracting customers.
  • Setting up a pricing model that provides recurring revenue.

It can involve upfront development work but lead to a steady income stream.

What is a no-code SaaS business?

A no-code SaaS (Software as a Service) business refers to a software business that is built using no-code tools like Bubble and Adalo. No-code tools allow you to create software applications without writing code via a visual interface with drag-and-drop features to build your application.

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