How To Sell High Ticket Coaching

Are you ready to take your business to the next level by selling high-ticket coaching? But how exactly do you go about doing that? This article tackles all the ins and outs of selling high-ticket coaching, from the platforms you can use to the action you should take.

Class on How To Sell High Ticket Coaching

We provide resources for beginners and actionable steps to optimize your existing coaching business. 

Choosing the Right Coaching Niche

Starting your own coaching business can be an exciting and rewarding venture. Before diving in, choosing the right coaching niche that aligns with your expertise and passion is essential.

You’ll be able to provide high-value coaching to your clients and ultimately grow your business. Here are some steps to consider when choosing your coaching niche.

Identify Your Expertise and Passion

Choose a niche that you deeply understand and are genuinely interested in. Here are some elements to help you identify your expertise, skills, and passion to decide on the most suitable niche.

Self-Reflection and Assessment:

  • Values and Beliefs: Understand what you stand for. What are the core values and beliefs that drive you?
  • Passions: What topics or areas naturally excite you? What could you talk about for hours without getting bored?
  • Life Experiences: Think about significant events or challenges you’ve overcome. Our journeys can become a robust foundation for our coaching niche.

Skill Inventory:

  • Formal Education: List down your academic qualifications and any specialized training.
  • Professional Experience: What industries have you worked in? What projects have you led or been a part of? What roles have you held?
  • Soft Skills: Interpersonal skills like communication, empathy, leadership, and problem-solving. Recognize which of these you excel in.
  • Certifications: Do you have any coaching or other relevant certifications?

Review the above criteria to narrow down your options and find the one that best aligns with your skills and interests. Coaching will be more enjoyable, and you will provide the most value to your clients.

Market Research and Competition Analysis

Is there a demand for coaching in this area? Are there people who are actively seeking coaching in this specific niche? Conducting market research will let you understand your target audience’s desires and needs and ensure a viable market for your coaching services.

1. Define Your Target Audience:

Understanding your target audience is foundational. You can customize your services and marketing strategies to resonate with them by pinpointing who you aim to serve, ensuring a higher success rate.

  • Who: Identify the demographics, purchasing power, psychographics, and pain points of your potential clients.
  • Where: Determine where they spend their time online (e.g., LinkedIn, Facebook groups, forums).

2. Online Surveys and Questionnaires:

Surveys provide direct feedback from potential clients. They can reveal unmet needs, preferences, and pain points, offering invaluable insights for refining your coaching niche.

  • Tools: Use platforms like SurveyMonkey, Google Forms, or Typeform.
  • Distribution: Share your surveys in niche-specific forums, social media groups, or email lists.

3. Competitor Analysis:

Analyzing competitors helps identify market gaps and understand industry standards. Knowing what others offer lets you differentiate your services and find unique selling points.

  • Websites: Visit competitors’ websites to understand their offerings, pricing, and client testimonials.
  • Tools: Use SEMrush or Ahrefs to analyze competitors’ online presence and keywords. Leverage ad spy tools like PowerAdSpy or AdSpy to know the top-performing campaigns of other coaches.

4. Social Media Insights:

Social media is a goldmine for real-time feedback. Discussions and polls can offer a pulse on current market demands and challenges potential clients face.

  • Groups/Forums: Join niche-specific groups on LinkedIn, Facebook, or Reddit platforms. Observe the challenges and questions people are discussing.
  • Polls: Use the poll feature on platforms like Instagram or Facebook to gather quick insights.

5. Keyword Research:

Keywords reflect what people are searching for. Knowing the number of people searching for keywords related to your offer will help you estimate your potential customer base. You can gauge interest levels and tailor your content to match these queries.

  • Tools: Use Google Keyword Planner, Ubersuggest, KWFinder, or other Keyword Tools.
  • Purpose: Identify search volume and competition for niche-specific keywords. It indicates demand.

6. Online Course Platforms:

Online courses can indicate areas of high interest. With data regarding course enrollments and reviews, you can identify knowledge gaps and areas where coaching might be in demand.

  • Websites: Browse platforms like Udemy, Coursera, or Skillshare.
  • Purpose: Check the popularity and reviews of courses related to your niche. It can validate interest and demand.

7. Reviews and Testimonials:

  • Reviews offer unfiltered feedback. Check positive and negative reviews to understand client expectations and areas of improvement.
    • Websites: Visit review platforms like Trustpilot, Google Reviews, and forums.
    • Purpose: Understand what clients appreciate or complain about in existing coaching services.

8. Industry Reports and Studies:

Industry reports provide a macro view of the coaching landscape. They can reveal growth trends, emerging niches, and future opportunities, helping you position your services strategically.

  • Websites: Check out Statista, IBISWorld, or industry-specific associations.
  • Purpose: Gain insights into market trends, size, and forecasts.

9. Networking:

Networking offers a two-fold benefit: building valuable connections and gaining direct insights. Conversations with peers and potential clients can reveal industry needs and validate your niche choices.

  • Events: Attend industry conferences, webinars, or workshops.
  • Purpose: Engage with peers and potential clients to gather firsthand insights.

10. Pilot Offerings:

Before fully committing, test your niche with pilot offerings. This hands-on approach allows you to assess market responses, gather feedback, and make necessary adjustments.

  • Method: Offer a limited-time coaching session or workshop.
  • Purpose: Gauge interest, gather feedback, and refine your niche offering.

11. Check What Sells on Amazon and Other Popular Bookstores:

Books are a reflection of popular topics and areas of interest. Analyzing bestsellers and new releases in your niche can help you evaluate market demand and identify emerging trends.

  • Websites: Browse Amazon’s Best SellersBarnes & Noble, and other major bookstores in relevant categories.
  • Purpose: Identify popular topics, read reviews, and understand what readers seek regarding knowledge and guidance.

Don’t forget to check what is popular on Audible or in niche-specific podcasts. These previous steps give you a comprehensive approach to niche validation in the coaching industry.

Group of coaches in business meeting

Differentiate Yourself From The Competition

Are there other coaches already serving this niche? How saturated is the market? While competition can be a sign of a healthy and thriving market, finding ways to differentiate yourself from other coaches is necessary.

Consider all your previous research regarding the market and your competitors. Look at their websites, social media profiles, and their services. Here are some ideas to gain a competitive advantage:

1. Specialize in a Niche:

Narrowing down your focus can help you become an expert in that area. Clients seeking specialized guidance will likely choose you over a generalist, as your expertise directly aligns with their needs. Identify a specific area or group you want to serve. It could be based on industry, age group, particular challenges, or other criteria.

2. Develop a Unique Coaching Model:

A unique coaching model sets you apart and gives potential clients a clear roadmap of what to expect. It showcases your methodology and the systematic approach you bring to the table. Create a proprietary coaching model or framework that is unique to your system. It could be a step-by-step process, a set of principles, or a combination of techniques.

3. Offer Value-Added Content:

Providing value upfront allows you to position yourself as an authority in your niche. This attracts clients and builds trust as they can witness your expertise firsthand. Regularly publish articles, videos, podcasts, or webinars on topics relevant to your niche. Offer free resources or tools that can help potential clients.

4. Continuous Professional Development:

Continuous learning showcases your commitment to the profession. It ensures you’re up-to-date with the latest techniques and knowledge, making you a more attractive choice for clients seeking the best in the field. Attend workshops, obtain certifications, and participate in advanced courses related to coaching and your niche.

5. Gather and Showcase Testimonials:

Authentic testimonials provide social proof. They reassure potential clients of your capabilities and your positive impact on others. Get feedback from past and current clients. Show these testimonials on your website, social media, and marketing materials with their permission.

6. Engage in Community Building:

Engaging in communities allows you to interact directly with potential clients. It also positions you as a proactive leader and go-to expert in your niche. Create or participate in online communities related to your niche. It could be Facebook groups, forums, or local meetup groups.

7. Offer a Unique Pricing Model:

A unique pricing model can make your services more accessible and attractive. It also reflects a client-centric approach, where you’re focused on delivering value rather than just selling time. Instead of traditional hourly rates, consider value-based pricing, package deals, or membership models.

8. Personal Branding:

A strong personal brand makes you memorable. It communicates your values, expertise, and what you stand for, helping clients resonate with you on a deeper level. You need a professional online presence, consistent interaction, and a distinct visual identity to develop a solid brand.

Implementing these methods and continuously refining your approach can increase your chance of selling high-ticket coaching programs.

Creating a High-Value Coaching Program

Once you have chosen the right coaching niche, creating a high-value coaching program is next. This program will serve as the foundation for your coaching business and guide your client interactions. Here are some steps to consider when creating a high-value coaching program.

Solve Customer Pain Points and Cater to Their Needs:

A high-value coaching program directly addresses clients’ specific challenges and obstacles, ensuring solutions are tailored to individual needs and fostering trust and satisfaction.

Increased Perceived Value:

Such programs offer more than just coaching; they provide tools, resources, and experiences that elevate the overall worth in the eyes of the client, making them see the program as indispensable.

High Price:

A premium price tag often signifies exclusivity and superior quality. Clients are willing to invest more when they believe they receive unparalleled expertise and value.

Personalized Attention:

Clients receive individualized care and guidance, ensuring the coaching is tailored to their unique situation, amplifying the program’s effectiveness, and fostering deeper client-coach connections.

Result-Oriented Structure:

The program’s design is rooted in achieving tangible results. Every session, tool, and resource is geared towards driving clients closer to their desired outcomes.

Specific Outcome:

Clients enter the program with a clear understanding of the specific results they can expect, eliminating ambiguity and setting clear, achievable goals.

Highly Structured:

A well-organized framework ensures consistency, clarity, and progress. Clients can easily track their journey, knowing each step is purposefully designed for growth.


By specializing in a particular area or challenge, the program offers deep expertise and insights, making it highly relevant and effective for a specific group of clients.

Unique Value Proposition:

The program offers something distinct and unmatched, setting it apart from competitors and making it a top choice for those seeking the best.

Limited Offer:

Exclusivity creates demand. By limiting the number of available spots or the offer duration, clients perceive the program as a rare opportunity, increasing its allure.

Bundle Services:

Incorporating multiple services or tools into one package provides comprehensive support, ensuring clients have everything they need to succeed without seeking external resources.

Marketing and Pre-selling:

Effective promotion and early sales strategies generate interest and build anticipation. Clients are primed for the value they’ll receive, ensuring a solid start to the coaching journey.

Male senior giving sales tips

5 Examples of successful High-ticket Ticket Coaching Program

Your success mainly relies on your ability to:

  • get proper training
  • model what is already working
  • improve a proven business model and make it your own
  • find a mentor to accelerate your growth

Here are some coaches (and brands) who sell and help entrepreneurs develop their high-ticket coaching business:

1. Tony Robbins offers several high-ticket coaching programs, including his Platinum Partnership program, which costs $85,000 annually.

2. Jessica Yarbrough offers coaching programs, including her High Ticket Sales Academy, which costs $10,000.

3. Gary Lafferty has multiple coaching programs, including his High Ticket Sales Mastery program, which costs $5,000.

4. The 5% Institute is a sales training company that teaches sales professionals, business owners, and coaches how to sell high-ticket coaching. They have a Sales Mastery program, which costs $2,997.

5. Coach Foundation is a coaching training company that teaches coaches how to sell high-end coaching packages. They provide a Coaching Packages program, which costs $1,997.

You can use this list of coaching programs to increase your chance of success by: 

Getting Proper Training:

Success in selling high-ticket coaching programs begins with equipping oneself with the right knowledge and skills. Proper training provides a foundation on which you can build your coaching empire. 

It ensures that you understand the intricacies of the coaching business, from client acquisition strategies to effective program delivery. With the correct training, you gain credibility in the eyes of potential clients and ensure that your services are of the highest quality, justifying the price.

Model What is Already Working:

There’s no need to reinvent the wheel. Like many others, the coaching industry has tried and tested methods that have proven successful over time. 

Observing and modeling these successful strategies can help you avoid common pitfalls and leverage what’s already working. This approach saves time, reduces the learning curve, and allows you to focus on refining and customizing these strategies to fit your unique brand and offering.

Improve a Proven Business Model and Make it Your Own:

While modeling successful strategies is crucial, bringing your unique touch to them is equally important. Taking a proven business model and enhancing it with your insights, experiences, and innovations can set your high-ticket coaching program apart. 

This personalized approach differentiates you in the market. But it also allows you to cater more effectively to your target audience’s needs and desires.

Find a Mentor to Accelerate Your Growth:

The journey of selling high-ticket coaching programs can be complex and challenging. Having a mentor by your side, someone who has walked the path before, is invaluable. A mentor provides guidance, offers feedback, and shares insights that can help you navigate the industry’s intricacies. 

With their wealth of experience, they can help you avoid common mistakes, make informed decisions, and accelerate your growth. In essence, a mentor acts as a catalyst, propelling you towards success much faster than if you were to go it alone.

Additional resources to generate more high-ticket sales

Selling high-ticket coaching requires platforms that can effectively target and engage potential clients. First, you need to create a sales funnel. You can use paid Ads, which offer precision targeting to reach the right audience. 

Traffic SourcesFacebook AdsPrecision targeting to reach the right audience.
LinkedInConnect with potential high-ticket clients and share content.
BlogsAttract organic traffic and establish niche authority.
Google AdsPremier advertising platform with vast reach and detailed targeting.
YouTube AdsEngage potential clients with video content.
Bing AdsMicrosoft’s search advertising platform.
Facebook GroupEngage with and attract potential clients in niche-specific groups.
Training and ResourcesMavenHost courses, workshops, and coaching sessions.
AccessAllyComprehensive guides on selling high-ticket coaching.
Mighty NetworksInsights into selling high-ticket courses and lists of best online coaching platforms.
ThinkificOnline course platform for creating and selling courses. Suitable for coaching.
TeachableA platform for creating and selling online courses with enhanced learning tools. Suitable for coaching.
Marketing ToolsClickFunnelsCreate sales funnels to guide potential clients through the buying process.
PaperbellFocus on launching the perfect high-ticket coaching funnel.
ExpertBoxTools and insights for selling high-ticket coaching and creating standout programs.

However, social media, professional networking platforms, blogs, and YouTube are other viable traffic sources.


Creating a high-value coaching program demands meticulous planning and a deep understanding of client needs. Coaches often grapple with designing a curriculum that is both comprehensive and specific, ensuring it addresses varied client pain points while remaining focused.

Balancing between a structured approach and allowing flexibility for individualized attention can be daunting, requiring constant iteration and feedback.

In a saturated coaching market, standing out with a unique value proposition is challenging. Coaches must identify and communicate what makes their program distinct, ensuring it resonates with potential clients.

Additionally, setting a premium price point while justifying the high cost with tangible value can be a delicate balance. Coaches must ensure the perceived value matches the investment while navigating clients’ varying budget constraints and expectations.

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